Let’s get kids playing again
Trust
First.
MarketingOB1 is Mike Millett's channel for games, toys and play, for kids, families and seniors. The mission is simple: get kids playing again. Moving, building, pretending and figuring things out together. One rule runs through all of it: a parent has to trust it before a kid ever plays it.
What gets marketed here
Real brands, marketed in the open.
The plan is simple: make wholesome toys, activities and games. MarketingOB1 is where Mike does the marketing for them, and shows the work as it happens: what was tried, what the numbers said, and what changed next.
Trust First
Parents have to trust the product.
A kid can want a game in one second. A parent decides whether it comes into the house. Before a parent says yes, they want to know what it is, who made it, and whether it is good for their kid.
So the trust comes first and the marketing comes after. That is what Trust First has always meant here, and it is the whole job on a kids brand.
Ideas
What parents ask about play.
Plain answers about play, games and toys, for the grown-up who decides what comes into the house.
See every question →Who is behind this
MarketingOB1 is a media project by Mike Millett.
His biography, career, work and speaking live on his own site. mikemillett.com →