About
Games, toys and play a parent can trust.
MarketingOB1 is Mike Millett’s channel for the games, toys and play brands he builds. The mission is simple: get kids playing again. Moving, building, pretending and figuring things out together.
Why MarketingOB1 exists
Real brands, marketed in the open.
In Mike’s words: “We want to create wholesome toys and activities and games.” MarketingOB1 is where he does the marketing for them, and shows the work as it happens: what was tried, what the numbers said, and what changed next.
The central belief
Parents have to trust the product.
A kid can want a game in one second. A parent decides whether it comes into the house. Before a parent says yes, they want to know what it is, who made it, and whether it is good for their kid.
So the trust comes first and the marketing comes after. That is the whole job on a kids brand.
Trust First.
For parents
Plain answers about play.
The Ideas section answers what a parent asks before saying yes to a toy, an activity or a game: how much active play a child needs, whether video games count, how much risk is too much. Each answer names its sources. None of it is medical advice.
Who is behind this
MarketingOB1 is a media project by Mike Millett.
His biography, career, business writing and speaking live on his own site.